Why Sharapova makes more money by selling us this white poison
We are into the second week of Wimbledon and yesterday's women's quarter finals revealed the last four players that will fight for the most desirable title - The Wimbledon Champion. Amongst them, is Maria Sharapova, who throughout her glorious career won 35 career titles, and earned way over 35 million in prize money. She is now considered to be a tennis super star, style icon and a business woman. Interestingly, with the latter one, you'd think a successful athlete like Maria would pick her investments according to what she represents - hard work ethics, sporting culture, success through discipline, healthy lifestyle etc. Instead, she decided to establish Sugarpova, a candy business to offer - as the manifesto says - 'accessible bit of luxury' reinventing good old candies.
It's a wonderful quality for the tennis star to be showing entrepreneurial spirit, versatile skill set in other areas of life. There's only one question I keep asking myself. Why on earth would you promote nothing but a plain, refined, highly processed WHITE SUGAR??? !!! With so many people around us now struggling with keeping healthy body weight, desperately seeking help in regards with nutritional eating on one side, we have glamorised, funky shape sweets on the other side, tempting the public with funky names, catchy slogans and impeccable branding.
Let me repeat the title question here. WHY? Why do we let this happen? Sure this is a matter of an idea, market research and profitability potential for the business to be launched but, with the most famous sports woman, shouldn't this decision be censored by her own consciousness and social responsibility factor? The ingredients table lists nothing but an array of different sugars, artificial colourants and flavours. Hardly a luxury experience to the taste buds, right? She influences millions of young people out there. Surely, reaching for an unhealthy sugary treat as a reward after a hard training session is not something to be shouted about Maria? Yeah, the colourful packets of Flirty, Cheeky or Quirky can indicate just a little bit of innocent fun, discovering the Sporty sort does really leave a SILLY SOUR after taste. I hope you understand, dear reader, why I can't help but screech at the top of my voice through this strongly opinionated post.
I haven't really answer the question as to Why Maria would want to do this to us, make more millions by wrapping up a sweet poison in a clever box of emotional marketing, calling it a splendid product and sell as affordable glamour sampling. I trust I am not the only one thinking, it's just plain WRONG .
Maria will fight to reach her next grand slam final tomorrow.
In the mean time, Sugarpova Luxury Candy Shops are spreading world wide...
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